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Swedish Modern: Estrid Ericson, Josef Frank, and Svenskt

W W Norton & Company


Light-filled, minimalist, contemporary Scandinavian design has long been a source of inspiration for designers and design-lovers alike. Inspired by the legendary Swedish interior design and furniture company Svenskt Tenn, the Swedish Modern Coloring Book is a playful introduction to the philosophy and heritage of great Scandinavian design. Contrary to the rigid modernism that dominated in the 1920s and '30s, this style was full of variety, fantasy, humor, and elegance. 

Line drawings to color in are integrated with full-page color reproductions of Frank's fantastical prints and furniture pieces, the designer's own sketches, archival photographs, and Ericson's imaginative room and table settings. Through a creative and engaging series of compositions and short texts, the reader will not only gain insight into the creative process and design philosophy of Ericson and Frank, but will also see how their legacy is still at the heart of Svenskt Tenn, and Swedish design , today.

40 illustrations, 20 in color

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