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The Practical Handbook for the Emerging Artist

W W Norton & Company

9780500296059

This essential resource addresses the challenges and opportunities of today’s art world, providing a wealth of practical advice for any artist seeking to make a career of their art.

Building a career as an artist involves so much more than creating art. Networking, marketing, writing, and curating are all critical concerns, as are the complexities of securing funding and showing one’s work. The list of hurdles can quickly become overwhelming, however, this comprehensive guide walks artists through every step they must consider as they launch their professional lives.

Margaret R. Lazzari packs each chapter with detailed, accessible advice that artists can immediately put into practice. How-to guides cover the specifics of resume writing, contract drafting, and more; exhaustive checklists address everything from website setup to exhibition preparation; and artist interviews at the end of each chapter are invaluable examples of professional artists overcoming the same challenges that face every newcomer. This book includes an extensive appendix of organizations, agencies, and services to further guide the artist.

This third edition includes updated artist interviews and information on the most important digital skill sets, such as networking through social media, creating web-based exhibitions, displaying media works, and more. Lazzari writes with every type of artist in mind, providing a truly comprehensive guide to building a successful art career.




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