Die Flache: Design and Lettering of the Vienna Secession, 1902–1911

The brainchild of Koloman Moser, Alfred Roller, Josef Hoffmann, Bertold Loffler and others―the leading graphic artists of the Vienna Secession and the Wiener Werkstätte―Die Fläche (German for The Surface) laid out an extraordinary group vision for design through adventurous work by these designer-professors and more than 100 of their students. Packed with bold ideas for posters, advertisements, book covers, woodcut prints and much more, the result is an inexhaustibly rich sourcebook of graphic forms, modern ideas and technical experiments, all reflecting a reorientation in design practice and teaching that would resonate around the world.

This full-size facsimile of all 14 issues of Die Fläche lets readers experience this rare gem as it was meant to be seen, while new essays and translations explore its significance. Die Fläche is the first volume in Letterform Archive’s facsimile series, which presents landmarks of print and design history with exacting reproductions and new essays that provide rich context and fresh insights.